Production of popular educational videos on the topic of air protection

About this project

<p>Air quality in the Moravian-Silesian region is one of the worst in the Czech Republic. Mortality associated with air pollution by dust particles is one of the highest in Europe. Educational activities play an important role in fixing the situacion. The project is focused on creating a comprehensive information and educational campaign associated with a different atmosphere, not only in the MS region. The aim of the project is to create four animated popular-educational videos on this topic. The form and length of the video will correspond to the highest possible attractiveness for a wide range of viewers. In addition to educational components, we also offer videos of patterns of good behavior in given situations. The Norwegian partner contributes its expertise in creating the content of these videos. The videos will determine for two audiences. The first target group will be second-grade students from selected schools in the MS region. Pupils will be shown new videos during educational discussions. The screening will be followed by a discussion that will lead to the anchoring of newly acquired knowledge. The second target group will be the general public, which will come into contact with our videos through the broadcasting of television stations with regional and national reach. The reach of the videos will be increased by accompanying promotional activities (articles on the project's website and FB/IG pages, a promotion at thematic events). It will lead to information on the population about the impact of human activity on the atmosphere. They will thus have the opportunity to make real changes and participate in the remedial situation. The project will have a long lifespan due to the fact that the outputs will be available even after the end of the project.<br> &nbsp;</p>

Bilateral cooperation results

The partner organisation from Norway, NILU (Norsk institutt for luftforskning), played a key role in ensuring the factual accuracy of the project outputs. Particularly valuable was the cooperation, ensured by numerous online communications and phone calls, regarding the creation of the scripts for the popular educational videos. Noteworthy is the contribution of NILU research director Professor Alena Bartonova, who provided valuable insights, comments, and observations. It's important to underscore Professor Bartonova's dedication to this endeavour. Special recognition is owed for her commitment, investing her personal time without compensation to ensure the success of our joint efforts.

Project partners

• Norwegian Institute for Air Research (NILU) Donor project partner· Norway
• LAG Pobeskydí Project partner· Czechia