Green Tourism Platform for Behavior-Smart Adoption of Tech-Based Sustainability Solutions
Behavior Smart Ltd. ·Bulgaria
About this project
<pre><span style="font-size: 11pt"><span style="font-family: Calibri, sans-serif">The goal of the project is development of a market-ready portfolio of behavior-smart journeys that leads travel businesses and destinations through an intuitive process of adopting smart greening solutions. The portfolio will be plugged into the BeSMART platform technology for operations.</span></span> <span style="font-size: 11pt"><span style="font-family: Calibri, sans-serif"><strong>Key Activities are:</strong> </span></span><span style="font-size: 11pt"><span style="font-family: Calibri, sans-serif"><em>Research & Categorisation:</em> </span></span><span style="font-size: 11pt"><span style="font-family: Calibri, sans-serif">Comprehensive research to map existing technology-based solutions designed to measure and/ or improve the sustainability (green) performance of tourism companies and destinations. Solutions will be reviewed and categorised as per existing sub-segments and needs in the travel sector: accommodations, tour operators, restaurants and destinations. The aim is to identify at least 200 solutions.</span></span> <span style="font-size: 11pt"><span style="font-family: Calibri, sans-serif"><em>Develop Journeys:</em> </span></span><span style="font-size: 11pt"><span style="font-family: Calibri, sans-serif">Based on the collection of solutions, the project team will develop the adoption journeys for each of the solutions. These journeys will be a step-by-step process that businesses will follow in the platform in order to: 1). integrate the greening solutions in their operations with maximum ease, and 2). undertake actions that strengthen the greening effect from the adopted technology with maximum effectiveness. The aim is to develop at least 30 journeys per stakeholder category.</span></span> <span style="font-size: 11pt"><span style="font-family: Calibri, sans-serif"><em>Test & Adapt:</em> </span></span><span style="font-size: 11pt"><span style="font-family: Calibri, sans-serif">Pilot test a subset of the solutions and behavioral journeys with the Norwegian partner Up Norway and their local partners, representing the different stakeholder groups. This phase will include a series of tests to identify the ease of use and the greening impact after the successful completion of the journeys. The goal would be to test at least 3 journeys for each stakeholder group to ensure optimal design.</span></span> <em><span style="font-size: 11pt"><span style="font-family: Calibri, sans-serif">Market-ready product: </span></span></em><span style="font-size: 11pt"><span style="font-family: Calibri, sans-serif">Digitalise the portfolio of all technology tools and their adoption journeys to prepare for migration onto the platform infrastructure. Within the Innovation Norway grant, the migration will be at a beta-website which will be ready for use through the promotional webpage & and the short promotional videos.</span></span></pre>
Bilateral cooperation results
The project "Green Tourism Platform for Behavior-Smart Adoption of Tech-Based Sustainability Solutions" fostered collaboration between two companies from Bulgaria and Norway, Behavior Smart Ltd. and Up Norway AS. The bilateral partnership was effective due to their prior working relationship, which ensured smooth project implementation and execution. Post-project, both companies were expected to continue promoting and assisting the platform users, strengthening bilateral cooperation between Bulgaria and Norway.
Project partners
- UP NORWAY AS Donor project partner· Norway