Digital Media Literacy for Human Rights and Against Anti-Ukrainian Disinformation

The project aims to reduce anti-Ukrainian disinformation, improve access to reliable information, and strengthen trust between Hungarian and Ukrainian communities. It contributes to mitigating the social impacts of the war by improving public attitudes towards refugees and promoting conscious media use.
The primary target group is the population of Kecskemét and its region, with special focus on young and elderly people. A key target group also includes the local Ukrainian community and Ukrainian refugees living in Hungary.
Main activities include a baseline–endline survey, fact-checking content production, reports and video materials, media literacy campaigns and workshops, and Hungarian–Ukrainian community events. The project also produces accessible information content in Hungarian and Ukrainian to provide direct practical support for refugees. Methods include research, interviews, expert input, and targeted online dissemination.
The project is implemented by Áramlat Foundation in cooperation with local Ukrainian partners and civil organizations. Results include publicly available content, strengthened partnerships, and a sustainable model to counter disinformation and support informed public discourse.

The project addresses the presence of anti-Ukrainian disinformation and propaganda in Hungary, as well as its social impacts, particularly in rural and border regions. Since the start of the war, a great deal of distorted or false information has been circulating about Ukraine, Ukrainian society, and refugees, which reinforces prejudices, weakens social solidarity, and hinders integration. Addressing this problem is complicated by the limited data available on local attitudes and the effects of disinformation, as well as the lack of resources among Ukrainian civil society and media actors. For Ukrainian refugees living in Hungary, limited access to reliable, easy-to-understand information in both Hungarian and Ukrainian poses an additional obstacle, particularly regarding their legal status, services, and administrative procedures.
The short-term goal of the project is to improve access to reliable information and strengthen societal resilience against disinformation. This includes surveying and re-surveying local attitudes, producing fact-checking content, creating at least 20 reports, interviews, and videos, conducting media literacy training, organizing Hungarian–Ukrainian forums, fostering civil society collaborations, and implementing an ideas competition. A key component is the production of bilingual informational content designed to provide practical assistance to refugees.
In the long term, the project will contribute to the development of a more critical media environment that is more resilient to disinformation, as well as to the establishment of lasting Hungarian-Ukrainian civil society and media professional collaborations, thereby strengthening society’s trust.

The project’s primary target group consists of residents of Kecskemét and the surrounding area, with a particular focus on two groups: older adults (50+), who often have lower digital literacy and may be more susceptible to disinformation, and young people (ages 16–30), who consume information quickly and often superficially, primarily through social media. A key target group is the local Ukrainian community and Ukrainian refugees living in Kecskemét and the surrounding area (in the thousands), who are directly affected by the narratives about them. Estimated direct reach: 20,000 people, of whom 1,000 will be actively engaged (through surveys, events, and content). For them, the project provides credible information, visibility, and opportunities for dialogue.